Digital marketing notepad - module 1

Remember:

Competitive drivers, such as demand from customers and
adoption by competitors, make this journey essential. The rewards are evident from
those early adopters who saw the opportunity and steered their companies in the
right direction.

Chaffey, D., 2005. Managing an e-commerce team: integrating digital marketing
into your organisation [online]. London:
E-consultancy. Available from:
http://www.e- consultancy.com/publications/managing-
ecommerce-team/ [Accessed 29 Sept 2005]